Do you have style? The importance of styling and framing in the Interior photograph.

Monday, March 14, 2016

If you have read my newsletter, you have heard my spiel, on style, and I apologize for some repetition here. But, really I think it bears repeating. I was recently chatting with someone from deep inside the editorial and magazine world, and we touched upon the importance of styling when creating photography of interior design. When we capture your interior design in two-dimension, we are creating a new piece of art in our documentation of your art.

In creating that 2D art, within this context, two of the most important aspects to think about, are styling and framing. We don’t have to frame the image to capture all of what you have designed, but should rather frame to showcase aspects of your design in a powerful way. This will have more impact than a photo that simply gets the whole room. The instinct of many designers when they are thinking about what they want to have photographed is to “get it all” or, to “show the whole context of the space”. Yet, I have always maintained, that when you try to capture too much, you end up focusing on nothing at all. Yes, we want to see an overall, as an illustration of the room or space, but sometimes it is better to hone in on a corner, or 2/3rds of a space rather than make sure we get the whole thing. With my art, I want to bring attention to the choice of fabric, juxtaposition of materials, selection of lighting, scale, and texture. Those are all facets of your design and branding, which are important to bring to the forefront. These can be showcased in a more focused image rather than one, which captures all of the “cabinet layout” or floor plan.

I have found that even though you are a designer, and can make pattern, colour, furniture, and drafting decisions with confidence, in the blink of an eye, this does not always translate into styling the space for photography. It does seem to be a skill that some enjoy, and have a natural knack for, while others struggle and sometimes ignore all together. However, a space without styling is so often cold, stark, and uninviting. The styling ingredients, create points of interest,  add warmth,  and layers of texture, which entice the eye.  They don’t have to get in the way of the design, but can be thought of as an extension of the design, which follow the same rules of balance, symmetry, and asymmetry, pulling it all together to tell a richer and fuller story.

If you do ever need a styling expert for your next photography project, feel free to ask me for some names from my database. My styling friends and I would be more than happy to help you elevate your branding and pitch to the next level. 

Design By Melissa Davis

Design by Rebecca Hay Interior Design

Design by Rebecca Hay Interior Design

Design by Vanessa Francis

Design by Mhouse Inc.

Design by Mhouse Inc.

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