Early this summer, I was struck by the beautiful and unusual color of these beets. I had to bring them home to photograph them and then, grill them on the BBQ!
Wednesday, September 26, 2012
In February of 2012, the legendary Ferdinand Van Alphen was appointed Vice President of Creative Services for Tommy Bahama, a brand known for their understated luxury and the goal to “Make Life One Long Weekend".
In MRKETPLACE, Tommy Bahama CEO Terry Pillow, was quoted as saying:
“The Tommy Bahama brand is our most valuable asset and I’m excited to have someone as talented as Ferdinand join our team to help bring it to life. This job requires an understanding of our rich history and the ability to translate our aesthetic to all facets of the company. I think Ferdinand is a perfect fit.”
In June, Van Alphen and Tommy Bahama hired me, Stephani Buchman, to “bring to life” some of their most popular restaurant menu items with my camera. They flew me from my home base in Toronto to California, put me up in a swanky hotel, and we set up “studio” in one of the large rooms at their Newport Beach Island Grille location.
There were only two weeks to prep the shoot from the moment I received that call that I got the job to the start day. Thank goodness I like challenges! I had to work efficiently, resourcefully, and remotely put together a team of assistants, stylists, and secure the necessary equipment rental. I am so grateful for my reliable connections in California and Toronto. My good friend set me up with for top of the line equipment, tech and first assistants. Another friend, Raff Melito of here in Toronto suggested a prop stylist who lives in California. Finally, I was able to book the very talented and creative through He flew down from Vancouver to join me as part of the Canadian contingent!
It was a thrill to work with a major brand like Tommy Bahama and to create images with a visionary such as Ferdinand Van Alphen. The topnotch team made sure everything ran smoothly. We even wrapped the last day exactly on schedule at 5 o’clock – just in time to savor some of the delicious cocktails we had just photographed! My new favorite drink: the Grapefruit Basil Martini.
These are some of my favorite pictures from the project: